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Iceland
‘Cheap‘ is probably the first word that springs to mind when considering this supermarket chain and it probably likes it that way; families and students keen to grab a bargain flock to Iceland. Frozen foods are the main focus (hence the name) and families on a budget cram their freezers full of goodies. Alcohol and fresh goods at very reasonable prices are also available, and some stores also sell electrical items. There are 10 branches in London, all in less expensive neighbourhoods such as Brixton. Iceland also offers free home delivery if you spend more than £25 in-store, something unheard of among other supermarket chains.
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Twitter This entry was taken from the London Complete Residents' Guide
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